On May 30, the "Sharing One River—Cultural Heritage Promotes Common Prosperity" Hemudu Tea Culture Promotion Event and the "Discovering the Beauty of Ningbo: A Journey to Hemudu" themed activity were held in Lushan Temple Village, Hemudu Town, Yuyao.

The event opened with a bone whistle performance and a classical dance centered on tea culture. During the ceremony, Hemudu Town signed agreements for the Common Prosperity Initiative with two partners: Ningbo Bosheng Sports Training Co., Ltd. (a vice-chair unit of the Yuyao New Alliance Association) and Yuyao Technician College. These agreements aim to explore new models of "spiritual common prosperity" for local villagers and to develop new pathways for "industrial common prosperity" in the area.

Event scene.

The event also launched the highly anticipated short video series "The Twelve Thunders of Siming", which showcases intangible cultural heritage. These videos were simultaneously released across nine major online media platforms, including Sina Ningbo, Yaojie, Ximenting, and Dujian Hemu. Using youth-friendly language, the series highlights traditional tea-making techniques.

Representatives from the Ningbo and Yuyao chapters of the New Alliance Association and the Online Alliance Association were appointed as dual intangible cultural heritage ambassadors for "Celadon and Tea." Together with online influencers, they documented the event through video, using short clips and livestreams to promote Hemudu to a wider audience.

Event scene.

On the same day, the first public welfare livestream following the signing of the Common Prosperity Initiative was launched at the Hemudu Tea Culture Exchange Center, drawing widespread attention from fans.

In addition, a “New Voices, New Perspectives” roundtable discussion was held, where participants—drawing on their expertise—engaged in in-depth discussions on topics such as enhancing brand value, promoting employment, and expanding market opportunities.

Event scene.

Next, Hemudu Town will continue to deeply explore its rich local cultural heritage and actively pursue innovative approaches to integrated multi-industry development. The town aims to foster a supportive ecosystem for nurturing e-commerce talent, promoting industry integration, and preserving and promoting intangible cultural heritage. By transforming its resource advantages into economic and developmental strengths, Hemudu will keep injecting fresh momentum into local rural revitalization efforts.

Source: Yongpai

Correspondents: Wen Hangxia, Tao Lingling

Editor: Ye Ke