On the evening of July 18, Xiangshan People's Square transformed into a vibrant sea of compassion and energy as the “Warm New Home • Little Elephant Bookhouse” Charity Bazaar and “Taste of the Sea • Mom’s Flavour” Common Prosperity Night Market officially kicked off. This innovative public welfare event aimed to improve study environments for children in difficult circumstances, while also empowering women entrepreneurs and promoting rural revitalisation.

The event at the site. (Photo by Chen Jiao)

The event featured multiple interactive zones infused with strong public welfare values. In the “Mom’s Flavor” zone, the nostalgic aromas of loquat syrup and steamed cakes stirred memories of home; the “Flea Market” area saw enthusiastic parent-child duos selling goods, subtly planting seeds of social responsibility in young hearts; a cozy “Matchmaking Corner” nurtured new connections, while the women-led charity stalls and trunk market creatively blended shopping with giving, turning every transaction into a charitable act.

The event at the site. (Photo by Chen Jiao)

Participating merchants pledged to donate part of their proceeds to the Little Elephant Bookhouse project, which supports underprivileged children. Shoppers enjoyed the night market while knowing that each purchase was directly contributing to brighter futures. This “every payment is a donation” concept ignited merchant enthusiasm and kept the public’s compassion flowing steadily throughout the evening.

Source: Yongpai

Reporter: Zhang Xiaoxi

Correspondent: Chen Jiao

Editor: Ye Ke